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About us


New Heights Supplements has been serving the Greater Milwaukee area with high quality nutritional supplements since 2013.  Following the first New Heights Supplements store opening in Hales Corners in 2013, we have added locations in Greenfield and Racine.  Our mission is to provide our customers with the best service, and supplements at our stores in Wisconsin, and globally through our online store.

 Our Story

Owner Daryl Edelbeck began his career in the nutritional supplements industry in 2006, while completing his bachelors degree in BioChemistry. In 2009 while pursuing his masters degree in Cardiovascular Health, he began selling supplements out of his home.  Daryl enjoyed the science of finding ways to improve strength and recovery through proper nutrition and supplementation.  He also enjoyed working with his friends and customers to find what products best fit their individual goals.  As Daryl gained more customers he needed more space and decided it was time to open the first store.

Daryl  has used his education in biochemistry, and the anatomy and physiology of the human body  to gain a deeper understanding of how nutritional supplement ingredients impact individuals to promote the growth and repair of muscle.  This knowledge is used to help his customers select the best available products that are targeted for their individual goals.  Or, when the ideal product doesn’t exist, he will design his own product that will incorporate the proper ingredients targeted for specific goals

Daryl has created numerous popular supplements of his own, such as Anorchy, Reeno, and Big Nasty.  He found there was a need for combinations of key ingredients into one product, saving customers money when they had been using multiple products to get the same results.  Daryl passes this passion for health, performance and product knowledge along to his staff to be sure the whole New Heights Supplements team is well equipped to serve its customers.


Why Choose Us?

New Heights Supplements and Sports Nutrition King enjoy offering the hard to find products, in addition to many of the leading brands, as well as the store brand Mass Labs. We offer the lowest prices, a full guarantee on product quality, and will often provide samples to help our customers make the best choices.

We value the relationship with our customers and are dedicated to being a partner in your fitness goals by providing personalized service.  We look forward to meeting more of our fellow fitness enthusiasts in our Wisconsin stores, and we invite everyone to contact us with questions or visit our online store to browse our premium supplements. 



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